Who is Josefina?


The Leader

Josefina Bonilla is the Chief Marketing, Content and Event Strategist at RIYHT (Roar If You Have To) Media. Launched in June 2019, RIYHT Media creates value for brand and community through innovative marketing and events initiatives, Diversity and Inclusion strategies, and corporate citizenship conferences.  Josefina is responsible for leading business and marketing campaigns, establishing strategic partnerships, and cultivating community relations within multicultural markets.

Before developing RIYHT, Josefina was Founder, Publisher & President of Color Magazine, a Diversity and Inclusion events and publication, focused on creating community, designing leadership conferences, and highlighting the accomplishments of the growing number of professionals of color in the United States. In 2016, Josefina negotiated the successful public sale of Color Magazine to GateHouse Media, one of the largest publishers of locally-based print and online media in the US.

Josefina is an honored and active board member of Eastern Bank, The Museum of Fine Arts, Boston, and The Boys and Girls Club of Massachusetts. She and her two sons currently reside in Boston and spend time at their second home in Puerto Rico. Josefina is currently building a mindfulness retreat and boutique hotel called Catalina del Mar in Puerto Rico that caters to women at the precipice of their careers and lives.

The Author

In Roar If You Have To, 10 Inspirational Tales of Success—And the Women Who Roared, Founder of Color Magazine and RIYHT Media, Josefina Bonilla, shares the ten tenets that changed her view of success, and the experiences of 10 of America’s self-made women who inspired her journey along the way.  

These stories of inspiration, victories, battles won, and lessons learned portray the authentic, bold, and humbling experiences of women who dared to believe in themselves enough to stay focused on their vision, despite all odds. “Success is not happenstance. It takes time and effort. It takes being deliberate in knowing the things we want and the life we want to live.”

Roar If You Have To illuminates the diversity in success, which is unique to each woman who has come face to face with herself, and shares the heartfelt words of what these ten women see when they look in the mirror.Roar If You Have To is for the doers, the talkers, the relationship builders—and all of the women who need a little inspiration and guidance. Because, even America’s successful women needed a helping hand, to stay motivated and connected to their aspirations.

Josefina’s  book, “ROAR if you have to” is now available for purchase on Amazon

Josefina on Amazon